So I’m skimming my Facebook feed and I see this comment in a group somewhere… “I hate email newsletters, I refuse to do them because I never read them.”
Right about now your competition is jumping up and down for joy because email marketing is still the number one sales tool compared to other social media methods.
The thing is this… you are not your customer.
Repeat after me… “It’s Not About Me, It’s About My Customer… ooommmmmm.”
Okay so you can leave off the “om” part but you really need to get this concept because the most successful business owners and entrepreneurs do what it takes to build a business. Sometimes that includes stuff they don’t like.
Every single day I hear stories of folks who are trying to build their businesses, their side gigs, their online stores… and they don’t understand why they don’t have customers. So many of these people are failing miserably mostly because they refuse to do the work.
I’m not talking about the work of their trade. I’m talking about the hard work, the mopping the floors and scrubbin’ the customer bathroom work.
How many years did I scrub the toilet in the customer bathroom at my auto biz before I could pay someone to do it for me? Years. OMG I hated it.
I also sent out regular mailings, snail mail mailings. I researched and wrote the content, I printed them myself, folded every single one, stuffed them into envelopes, addressed them, stamped each one, licked and sealed every single envelope… myself.
I did all kinds of stuff other shops didn’t do. Pictures of every customer with their car, Photoshopped, and added to the customer wall. Handwritten thank you notes to new customers with an included Starbucks card.
Most of it was work. Most of it was boring or tedious. All of it was memorable and that is why we had a very successful shop.
The point is this… it really isn’t ever about you, it is about your customer. And while you might be thinking… but it’s my life and how will I ever build a business I love if I’m focused on all the stuff I don’t like?
There’s a bell curve here. Nothing starts at the top of the curve. You start at the bottom. You do all the stuff I just talked about and if you do it right, in a few months you are starting to head right to the top. When you get there… that’s the place you get to change it up. By then you have momentum and your business will require much less work to keep building. You’ll be able to hand off the tasks you like the least, focus on the ones you like the most. It’s the point at which you restructure.
But that’s a post for another day.
In the meantime… dig in and do the work. It pays off, I promise, I’m proof.
And if you are unsure of what you should be doing… here’s a great find by friend Michele Martin of the Bamboo Project, she shared this on Facebook this morning and after reading it I wholeheartedly agree with everything in it. Check it out >>> 19 Things You Need To Do To Be Successful.
And understand this, I struggle with many of the things on that list. The difference is that I still work at it every day. Kicking and screaming sometimes… but working it nonetheless, and so should you.