business goals, what is possible

When many solopreneurs and business owners think about growing their businesses they become a little fearful.

It can be a scary prospect.

You know you are not 100% happy with your current level of business. Maybe you want more customers, want more revenue, want more sales, want to be able to handle more customers, the list goes on and on.

Whatever the reason the fear seeps in… Can we really pull off a 20% increase in profit? Can I really take on a few more clients? Can I attract more business? Will this cost too much money to implement?

Fear is normal. We instinctively fear the unknown. It’s that “lizard brain” of ours jumping in to take over and do its job… protect us from the unknown.

The first step is to realize that fear is normal because many times it is a function of our brains doing their best to protect us. So, take a deep breath and know that it’s perfectly normal.

The next step is to really stretch your imagination.

What Really Is Possible For Your Business?

Often times we can become overwhelmed at the thought of setting business growth goals that are big. We start to wonder if it’s even possible to add 3 new employees or even 10. We get a little bit sweaty thinking about investing in new equipment or about the size of the potential payroll we’ll create. How are we going to pay all those people? What if I hire them and have no work?

It can be easy to see where we want to be, the end result, the dream or ideal business.

But when we start to think about how we might get there, the dream becomes very scary.

One of the problems is the age-old “forest for the trees” problem. We see the dream and we start to figure out what it would take to support that dream.

The problem is a lack of sequential thinking.

Dream businesses don’t happen overnight. It takes time to build. And, just like building house, you’ll have to get the first layer of bricks down before you can possibly move on to the next.
So what really is possible? More than you might imagine, especially when you step back and really start to think about the path to the dream.

Like any path, it’s a process of one step at a time.

If you are getting ahead of yourself, you likely feel overwhelmed and fearful.

The key is to see the forest, the entire forest. Don’t let the trees get in the way of you building your ideal business.

Having trouble seeing the forest for the trees? Get some help making your ideal business a reality.




Long-time business owner and entrepreneur, Yolanda brings a unique perspective to building and growing small businesses. Talk with me for 30-minutes, Free, no strings attached! Click here!
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  • Anita

    Hi Yolanda,

    Thank you for your post. I am in the process of re-evaluating, starting from scratch, scary but necessary 🙂

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